Posts Tagged ‘battle cards’
Sales Enablement: Battle Cards Vs Battle Systems
We discuss the limitations with conventional battle cards and why you should build battle systems. Battle cards are what we all turn to in a competitive situation. They help us to anticipate talking points and counter any concerns and objections. They’re our golden tickets. Battle cards are a great thing to have at the ready…
Read MoreHow to Design and Measure Battle Cards that Work
Battle cards are one of those competitive intelligence tools that once you start using them, you won’t do without them again. Key takeouts: A battle card system that is designed correctly and continuously measured and optimised can and should be your secret weapon in any competitive sales situation. Effective battle card design is all about…
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