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The Competitive Intelligence Slope of Enlightenment

“Some thoughts after 2 decades of Competitive Intelligence practice.”  When I joined the Competitive Leadership Team at Cisco back in 2001, we didn’t know what the heck we were doing. We were created by the executive leadership during the financial downturn of the 2000/2001 era. We were given a task, but not a methodology. And…

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Virtual CI Teams

Virtual CI Teams

A virtual team has its own purpose. This team is working to aid you in the analysis process and the general intelligence operations process. This is where your relationships with product management, marketing, engineering, technical marketing, and sales teams comes into play.

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Extended Teams

CI Teams

A competitive intelligence (CI) operational team structure is critical for the long-term success of a CI practice. This includes virtual teams and Extended teams, as well as executives or other higher-ups in a company. The field is your customers, which is where your field champions come in to provide feedback and insight. The next step…

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Importance of Rapid Response Processes

Importance of Rapid Response Processes

The Importance of Rapid Response Processes is tackling CI through a series of levels addresses the “problems” of scalability. There usually has to be more scaling in CI because there are ever expanding products and services being offered to ever expanding customer needs. One of the primary elements that should be tackled is how to…

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