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Build battle cards to define your unique differentiation in every deal

Win intelligently with dynamic multi-competitor battle cards.

  • Compare your product or services against multiple competitors
  • Filter features based on your advantages and disadvantages when compared to multiple competitors
  • Capture win-loss reports, include industry analysis and news all in one battle card automatically
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Dynamic battle card system designed for product marketing and competitive analysis

If you're building battle cards with Sheets or Excel we know how agonizing it can be. We built a system designed to compare multiple competitor products, weight different features, and allow sales to search and filter on what matters to their deal. And, when it comes to editing the battle card, you can make changes that will update immediately for all users so that they aren't using old information.

A battle card system that does the work for you:

  • Customize the battle card system for your market, industry, product/services, and sales teams
  • Weight different features when comparing them to one or many competitors
  • Automatically identify silver bullets based on advantaged or disadvantaged against competitors
  • Stage changes or updates and publish to the system when your analysis is complete
  • Capture field feedback and have your battle card rated so that sales can collaborate

With CompeteIQ, your sales battle cards can integrate with field feedback and win-loss intelligence, so you have the most up-to-date and accurate sales intelligence for every deal.

Battle cards that compare features over multiple competitor

Multi-competitor battle cards quickly let sales know how and why your product or service is different from your competition at the feature level.

Providing you with comparison intel

  • Dynamic comparisons between many competitors
  • Filters to narrow down what features matter most
  • Create a custom battle card PDFs and share it

Great battle cards quickly let sales know how and why your product or service is different from your competition at the feature level.

Providing you with comparison intel

  • Dynamic comparisons between many competitors
  • Filters to narrow down what features matter most
  • Create a custom battle card PDFs and share it
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Customized, personalized and actionable for each deal

Sales teams need information they can trust, and it has to be brief, actionable and easy to find. That's where our platform goes to work for you so that recommendations to sales can be customized based on a competitor or many competitors in an opportunity.

A centralized platform allowing you to:

  • Update battle cards in real-time with dynamically changing content
  • Narrowcast competitive intelligence specific to a deal
  • Integrate a win/loss library from peers or third-party analysis
  • Add or remove content sections such as approved pricing, news, trends, or events
  • Customize and export PDFs, add your logo and send specific sections to a customer or partner

Measuring and optimizing for success

With multi-purpose battle cards, you need to be sure that they are working for each go-to-market team that uses them.

CompeteIQ Analytics offers:

  • Content utilization and ratings
  • User group trends (geographic, organizational, seniority, etc.)
  • Integration of surveys into the user experience
  • Ability to understand the user journey
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How Mitel uses CompeteIQ battle cards

“We’re up against more competitors than ever before. Our sales reps now have battle cards that support almost every scenario relevant to their specific opportunities fully integrated into Salesforce. Sales is in great position to discuss how and why Mitel is different.”

- Head of Services Marketing, Mitel

Make your battle cards dynamic and easy to use

Get a 1-on-1 demo with a CI expert to see how CompeteIQ can level-up your competitive efforts and help you close more deals.

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