Why Competitive Intelligence Still Matters (And What We’re Bringing to SCIP 2025)
In a time when artificial intelligence is taking over headlines (and workflows), one truth remains: competitive intelligence (CI) still plays a critical role in business strategy. And this year at SCIP IntelliCon 2025, CompeteIQ is here to prove it.
From cutting-edge tech demos to thought-provoking sessions on thriving in an AI-driven world, we’re excited to be part of the global conversation on what’s next for intelligence professionals.
📍 Join Us at SCIP IntelliCon 2025
We’re thrilled to announce that CompeteIQ will be attending SCIP 2025, where we’ll be showcasing the next generation of intelligence technology—designed for decision-makers, not just data gatherers.
🗓️ Date: April 30, 2025
📍 Location: La Salle A | SCIP Conference
🎙️ Don’t Miss: “Surviving & Thriving: Why CI Expertise Still Matters in an AI-Driven World”
Speaker: Ed Allison, Founder & CEO, CompeteIQ
Time: 9:30–10:00 AM
🎤 Featured Session: “Surviving & Thriving” with Ed Allison
In his session, Ed will unpack how CI professionals can not only survive but thrive by focusing on three essential areas:
- Competitive Intelligence Management Systems – laying the groundwork for scalable insights.
- Leadership & Influence – transforming data into strategy with stakeholder alignment.
- Optimized AI System Application – leveraging multiple domains of AI for unique, real-time results.
Spoiler alert: it’s not about replacing the human—it’s about amplifying them.
Introducing: The Next-Gen Unified Competitive Intelligence Platform
At SCIP, we’re unveiling something big: the next-gen CompeteIQ Unified Competitive Intelligence Platform.
This platform is more than a battle card tool—it’s a full-stack CI solution that brings together insights from competitors, customers, products, and markets into one centralized, actionable hub. It’s built to work where you work—inside Salesforce, Slack, Gmail, Outlook, and more.
🧠 Key Features:
- Universal Battle Card (UBC): A single source of truth for competitive strategy. Integrated, dynamic, and easy to deliver.
- Competitive Matrix: Compare companies, solutions, or personas with drag-and-drop analysis.
- AI Everywhere: Automated insight delivery across workflows. Not a chatbot—real intelligence.
- Landscape Mapping: Visually uncover new opportunities in your market.
- Effortless Sharing: PDF reports, CRM integration, and real-time updates, all in one place.
“The CompeteIQ Universal Battle Card has become the cornerstone of our CI program.”
— Kieran O’Regan, Senior Manager, SiteMinder
“CompeteIQ helps us think beyond features and functions—it’s about solutions, strategy, and impact.”
— Daniel Heffner, CI Director, e2open
🌐 The Intelligence Ecosystem, Evolved
What makes CompeteIQ different? We’ve built a platform where CI isn’t siloed. Instead, it’s:
- Scanning & Monitoring the market
- Analyzing & Differentiating with AI that actually performs analysis
- Personalizing & Delivering insights based on user context
- Influencing Decisions with real-time, embedded intelligence
Final Thoughts
As the SCIP 2025 theme challenges us to think bigger about intelligence, CompeteIQ brings the tools and perspective to meet that challenge head-on. Whether you’re a strategist, analyst, product lead, or seller—our unified platform gives you the power to make intelligence actionable, scalable, and impactful.
Don’t miss Ed Allison’s keynote on April 30, and be sure to stop by our booth for a hands-on look at the future of competitive intelligence.
👉 Ready to transform your CI strategy? Visit competeiq.io to learn more.